But in what's turned out to be a pleasant surprise, that strategy also has boosted revenue, as customers choose to pay to lengthen and strengthen their coverage with extended warranties.ĭell markets its Inspiron laptops and Dimension desktops to consumers, who can buy the units directly from the manufacturer using online or telephone ordering systems. Doing both at the same time is possible withĪ shift towards extended warranty options.Īs a cost-cutting measure, Dell Computer Corp., soon to be known as Dell Inc., reduced the warranty coverage on its consumer-oriented desktop and laptop computer lines from three years to one.
